00478pamaa2200169 4500 0000025217 20100721090000.0 025610509X 658.8 MCC HF5415 MCC 1993 McCarthy Basic marketing : a managerial approach E. Jerome McCarthy, William D. Perreault. 11th ed. Sydney: Irwin, 1993. xxii, 763p.: ill.col.; 28cm. Marketing Perreault, William D.