Basic marketing : a managerial approach
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Sydney:
Irwin,
1993.
|
| Edition: | 11th ed. |
| Subjects: |
| LEADER | 00478pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000025217 | ||
| 005 | 20100721090000.0 | ||
| 020 | 0 | 0 | |a 025610509X |
| 082 | |a 658.8 MCC | ||
| 090 | 0 | 0 | |a HF5415 |b MCC 1993 |
| 100 | 1 | 0 | |a McCarthy |
| 245 | 1 | 0 | |a Basic marketing : |b a managerial approach |c E. Jerome McCarthy, William D. Perreault. |
| 250 | 0 | 0 | |a 11th ed. |
| 260 | 0 | 0 | |a Sydney: |b Irwin, |c 1993. |
| 300 | |a xxii, 763p.: |b ill.col.; |c 28cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Perreault, |h William D. |