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Basic marketing :
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Basic marketing : a managerial approach
Main Author:
McCarthy
Other Authors:
Perreault,
Format:
Book
Published:
Sydney:
Irwin,
1993.
Edition:
11th ed.
Subjects:
Marketing
Holdings
Description
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Physical Description:
xxii, 763p.: ill.col.; 28cm.
ISBN:
025610509X
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