McCarthy, & Perreault. (1993). Basic marketing: A managerial approach (11th ed.). Sydney: Irwin.
Chicago Style CitationMcCarthy, and Perreault. Basic Marketing: A Managerial Approach. 11th ed. Sydney: Irwin, 1993.
MLA CitationMcCarthy, and Perreault. Basic Marketing: A Managerial Approach. 11th ed. Sydney: Irwin, 1993.
Warning: These citations may not always be 100% accurate.