APA Citation

McCarthy, & Perreault. (1993). Basic marketing: A managerial approach (11th ed.). Sydney: Irwin.

Chicago Style Citation

McCarthy, and Perreault. Basic Marketing: A Managerial Approach. 11th ed. Sydney: Irwin, 1993.

MLA Citation

McCarthy, and Perreault. Basic Marketing: A Managerial Approach. 11th ed. Sydney: Irwin, 1993.

Warning: These citations may not always be 100% accurate.