Market-led strategic change : making marketing happen in your organization
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Oxford:
Butterworth-Heinemann Ltd.,
1992.
|
| Subjects: |
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|---|---|---|---|
| 001 | 0000025216 | ||
| 005 | 20091123090000.0 | ||
| 020 | 0 | 0 | |a 0750606703 |
| 082 | |a 658.8 PIE | ||
| 090 | 0 | 0 | |a HF5415 |b PIE 1992 |
| 100 | 1 | 0 | |a Piercy |
| 245 | 1 | 0 | |a Market-led strategic change : |b making marketing happen in your organization |c Nigel Piercy. |
| 260 | 0 | 0 | |a Oxford: |b Butterworth-Heinemann Ltd., |c 1992. |
| 300 | |a 416p.; |c 23cm. | ||
| 650 | 0 | 0 | |a Marketing |