APA Citation

Piercy. (1992). Market-led strategic change: Making marketing happen in your organization. Oxford: Butterworth-Heinemann Ltd..

Chicago Style Citation

Piercy. Market-led Strategic Change: Making Marketing Happen in Your Organization. Oxford: Butterworth-Heinemann Ltd., 1992.

MLA Citation

Piercy. Market-led Strategic Change: Making Marketing Happen in Your Organization. Oxford: Butterworth-Heinemann Ltd., 1992.

Warning: These citations may not always be 100% accurate.