STRATEGIC Marketing cases : for 21st century Asia
| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
Singapore:
Prentice Hall,
2000.
|
| Subjects: |
| LEADER | 00496pamaa2200145 4500 | ||
|---|---|---|---|
| 001 | 0000025195 | ||
| 005 | 20090130090000.0 | ||
| 020 | 0 | 0 | |a 0130276014 |
| 090 | 0 | 0 | |a HF5415.12.A78 |b STR 2000 |
| 245 | 0 | 0 | |a STRATEGIC Marketing cases : |b for 21st century Asia |c John A. Quelch...[et al.]. |
| 260 | 0 | 0 | |a Singapore: |b Prentice Hall, |c 2000. |
| 300 | |a viii, 404p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management -- |x Case studies -- |y 21st century |
| 650 | 0 | 0 | |a Marketing -- |x Decision making |
| 700 | 1 | 1 | |a Quelch, |h John A. |