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| LEADER |
00794pamaa2200229 4500 |
| 001 |
0000025166 |
| 005 |
20090815090000.0 |
| 008 |
090815 eng |
| 020 |
0 |
0 |
|a 9780071263931 / 0071263934 (pbk.)
|
| 090 |
0 |
0 |
|a HD9980.5
|b ZEI 2009
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| 100 |
1 |
0 |
|a Zeithaml
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| 245 |
1 |
0 |
|a Services marketing :
|b integrating customer focus across the firm
|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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| 250 |
0 |
0 |
|a 5th ed.
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| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill Irwin,
|c 2009.
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| 300 |
|
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|a xxviii, 708 p.:
|b ill., map;
|c 26 cm.
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing
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| 650 |
0 |
0 |
|a Service industries --
|x Marketing
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| 650 |
0 |
0 |
|a Customer services
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| 700 |
1 |
1 |
|a Bitner,
|h Mary Jo.
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| 700 |
1 |
1 |
|a Gremler,
|h Dwayne D.
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| 901 |
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|u www.mhhe.com
|
