Services marketing : integrating customer focus across the firm
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2009.
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| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xxviii, 708 p.: ill., map; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071263931 / 0071263934 (pbk.) |