Zeithaml, Bitner,, & Gremler. (2009). Services marketing: Integrating customer focus across the firm (5th ed.). Boston: McGraw-Hill Irwin.
Chicago Style CitationZeithaml, Bitner, and Gremler. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. Boston: McGraw-Hill Irwin, 2009.
MLA CitationZeithaml, Bitner, and Gremler. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. Boston: McGraw-Hill Irwin, 2009.
Warning: These citations may not always be 100% accurate.