Services marketing : integrating customer focus across the firm

Main Author: Zeithaml
Other Authors: Bitner,, Gremler,
Format: Book
Language:English
Published: Boston: McGraw-Hill Irwin, 2009.
Edition:5th ed.
Subjects:


TSAM LIBRARY

Call Number: HD9980 5 ZEI 2009
Accession Item Category Format Status Notes
0000016895 Open Shelf Monographs AVAILABLE