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  <controlfield tag="008">090815                             eng  </controlfield>
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   <subfield code="a">Bobbitt </subfield>
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   <subfield code="a">Developing the public relations campaign : </subfield>
   <subfield code="b">a team-based approach  </subfield>
   <subfield code="c">Randy Bobbitt, Ruth Sullivan.</subfield>
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   <subfield code="c">2009.</subfield>
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   <subfield code="a">xvii, 270p.: </subfield>
   <subfield code="b">ill.; </subfield>
   <subfield code="c">24 cm.</subfield>
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