00532pamaa2200181 4500 0000025133 20060626090000.0 0071344446 658.4038 BER QA76.9.D34 BER 1999 BERSON Building data mining applications for CRM Alex Berson, Stephen Smith and Kurt Thearling. New York: McGraw-Hill, 1999. xxvii, 510p.; 23cm. Decision support systems Data mining SMITH, Stephen Thearling, Kurt