BERSON, SMITH,, & Thearling. (1999). Building data mining applications for CRM. New York: McGraw-Hill.
Chicago Style CitationBERSON, SMITH, and Thearling. Building Data Mining Applications for CRM. New York: McGraw-Hill, 1999.
MLA CitationBERSON, SMITH, and Thearling. Building Data Mining Applications for CRM. New York: McGraw-Hill, 1999.
Warning: These citations may not always be 100% accurate.