APA Citation

BERSON, SMITH,, & Thearling. (1999). Building data mining applications for CRM. New York: McGraw-Hill.

Chicago Style Citation

BERSON, SMITH, and Thearling. Building Data Mining Applications for CRM. New York: McGraw-Hill, 1999.

MLA Citation

BERSON, SMITH, and Thearling. Building Data Mining Applications for CRM. New York: McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.