Fundamentals of marketing
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Sydney:
McGraw-Hill Book. Comp.,
1994.
|
| Edition: | 3rd ed.. |
| Subjects: |
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| 001 | 0000025123 | ||
| 005 | 20090423090000.0 | ||
| 020 | 0 | 0 | |a 0074701177 |
| 090 | 0 | 0 | |a HF5415 |b STA 1994 |
| 100 | 1 | 0 | |a Stanton |
| 245 | 1 | 0 | |a Fundamentals of marketing |c William J. Stanton, Kenneth E. Miller and Roger A. Layton. |
| 250 | 0 | 0 | |a 3rd ed.. |
| 260 | 0 | 0 | |a Sydney: |b McGraw-Hill Book. Comp., |c 1994. |
| 300 | |a xi, 771p.: |b ill.col.; |c 24cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Marketing -- |x Case studies |
| 700 | 1 | 1 | |a Millerh, |h Kenneth E. |
| 700 | 1 | 1 | |a Layton, |h Roger A. |