Description: Fundamentals of marketing

Main Author:	Stanton
Other Authors:	Millerh,, Layton,
Format:	Book
Published:	Sydney: McGraw-Hill Book. Comp., 1994.
Edition:	3rd ed..
Subjects:	Marketing Marketing -- > Case studies

Physical Description:	xi, 771p.: ill.col.; 24cm.
ISBN:	0074701177