APA Citation

Bradley. (1998). International marketing strategy (3rd ed.). London: Prentice Hall Europe.

Chicago Style Citation

Bradley. International Marketing Strategy. 3rd ed. London: Prentice Hall Europe, 1998.

MLA Citation

Bradley. International Marketing Strategy. 3rd ed. London: Prentice Hall Europe, 1998.

Warning: These citations may not always be 100% accurate.