Integrated marketing communications : a systems approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1998.
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| Subjects: |
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| 005 | 20060704090000.0 | ||
| 020 | 0 | 0 | |a 0132056186 |
| 090 | 0 | 0 | |a HF5415.123 |b SIR 1998 |
| 100 | 1 | 0 | |a SIRGY |
| 245 | 1 | 0 | |a Integrated marketing communications : |b a systems approach |c M. Joseph Sirgy. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 1998. |
| 300 | |a xix, 312p.: |b ill.; |c 24cm. | ||
| 650 | 0 | 0 | |a Communication in marketing |