SIRGY. (1998). Integrated marketing communications: A systems approach. New Jersey: Prentice Hall.
Chicago Style CitationSIRGY. Integrated Marketing Communications: A Systems Approach. New Jersey: Prentice Hall, 1998.
MLA CitationSIRGY. Integrated Marketing Communications: A Systems Approach. New Jersey: Prentice Hall, 1998.
Warning: These citations may not always be 100% accurate.