APA Citation

SIRGY. (1998). Integrated marketing communications: A systems approach. New Jersey: Prentice Hall.

Chicago Style Citation

SIRGY. Integrated Marketing Communications: A Systems Approach. New Jersey: Prentice Hall, 1998.

MLA Citation

SIRGY. Integrated Marketing Communications: A Systems Approach. New Jersey: Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.