Marketing across cultures
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Harlow:
Prentice Hall,
1999.
|
| Edition: | 3rd ed.. |
| Subjects: |
| LEADER | 00543pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000024726 | ||
| 005 | 20190808090000.0 | ||
| 020 | 0 | 0 | |a 9780130106681 |
| 082 | |a 658.848 USU | ||
| 090 | 0 | 0 | |a HF1416 |b USU 2000 |
| 100 | 1 | 0 | |a Usunier |
| 245 | 1 | 0 | |a Marketing across cultures |c Jean-Claude Usunierc. |
| 250 | 0 | 0 | |a 3rd ed.. |
| 260 | 0 | 0 | |a Harlow: |b Prentice Hall, |c 1999. |
| 300 | |a xv, 627p.; |c 25cm. | ||
| 650 | 0 | 0 | |a Export marketing -- |x Social aspects |
| 650 | 0 | 0 | |a Intercultural communication |
| 650 | 0 | 0 | |a International business enterprises -- |x Social aspects |