APA Citation

KEEGAN, & Green. (1999). Global marketing (2nd ed.). New Jersey: Prentice Hall.

Chicago Style Citation

KEEGAN, and Green. Global Marketing. 2nd ed. New Jersey: Prentice Hall, 1999.

MLA Citation

KEEGAN, and Green. Global Marketing. 2nd ed. New Jersey: Prentice Hall, 1999.

Warning: These citations may not always be 100% accurate.