00503pamaa2200181 4500 0000024724 20060321090000.0 0130804347 658.84 ROB 1999 HF5415.126 ROB 1999 ROBERTS Direct marketing management Mary Lou Roberts and Paul D. Berger. 2nd ed.. New Jersey: Prentice Hall, 1999. xviiii, 447p.: 24cm. Direct selling Direct marketing BERGER, Paul D.