Direct marketing management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1999.
|
| Edition: | 2nd ed.. |
| Subjects: |
| LEADER | 00503pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000024724 | ||
| 005 | 20060321090000.0 | ||
| 020 | 0 | 0 | |a 0130804347 |
| 082 | |a 658.84 ROB 1999 | ||
| 090 | 0 | 0 | |a HF5415.126 |b ROB 1999 |
| 100 | 1 | 0 | |a ROBERTS |
| 245 | 1 | 0 | |a Direct marketing management |c Mary Lou Roberts and Paul D. Berger. |
| 250 | 0 | 0 | |a 2nd ed.. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 1999. |
| 300 | |a xviiii, 447p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Direct selling |
| 650 | 0 | 0 | |a Direct marketing |
| 700 | 1 | 1 | |a BERGER, |h Paul D. |