Cases in strategic marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
2000.
|
| Subjects: |
| LEADER | 00524pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000024723 | ||
| 005 | 20190810090000.0 | ||
| 020 | 0 | 0 | |a 9780130863591 (hbk.) |
| 082 | |a 658.802 ROS | ||
| 090 | 0 | 0 | |a HF5415.135 |b ROS 2000 |
| 100 | 1 | 0 | |a ROSENTHAL |
| 245 | 1 | 0 | |a Cases in strategic marketing |c David Rosenthal and Lew G. Brown. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 2000. |
| 300 | |a xiii, 610p.: |b 25cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management -- |x Case studies |
| 650 | 0 | 0 | |a Marketing -- |x Decision making |
| 700 | 1 | 1 | |a BROWN, |h Lew G. |