00472pamaa2200157 4500 0000024671 20190807090000.0 9789321001996 (hbk.) 658.8342 KAR HF5415.3 KAR 1999 KARDES Consumer behavior and managerial decision making Frank R. Kardes. New York: Addison - Wesley Longman Inc., 1999. xx,505p.: col. ill.; 24cm. Consumer behavior Decision making