Consumer behavior and managerial decision making

Main Author: KARDES
Format: Book
Published: New York: Addison - Wesley Longman Inc., 1999.
Subjects:
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020 0 0 |a 9789321001996 (hbk.)  
082 |a 658.8342 KAR 
090 0 0 |a HF5415.3   |b KAR 1999 
100 1 0 |a KARDES  
245 1 0 |a Consumer behavior and managerial decision making   |c Frank R. Kardes. 
260 0 0 |a New York:   |b Addison - Wesley Longman Inc.,   |c 1999. 
300 |a xx,505p.:   |b col. ill.;   |c 24cm. 
650 0 0 |a Consumer behavior  
650 0 0 |a Decision making