Kotler, P., Bowen,, & Makens. (1999). Marketing for hospitality and tourism (2nd edition.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philip, Bowen, and Makens. Marketing for Hospitality and Tourism. 2nd edition. New Jersey: Prentice Hall, 1999.
MLA CitationKotler, Philip, Bowen, and Makens. Marketing for Hospitality and Tourism. 2nd edition. New Jersey: Prentice Hall, 1999.
Warning: These citations may not always be 100% accurate.