rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Eating the big fish
    sub title: the challenger brands can compete against brand leaders
  name:
    name part: MORGAN
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: New York
    publisher: John Wiley & Sons, Inc.
    date issued: 1998
    issuance: monographic
  physical description:
    extent: xvii, 286p.: ill.; 24cm.
  note: Adam Morgan.
  subject:
    topic: Brand management
  subject:
    topic: Product management
  classification: 658.827 MOR
  identifier: 0471242098
  record info:
    record change date: 20090930090000.0
    record identifier: 0000024604