Eating the big fish : the challenger brands can compete against brand leaders
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
John Wiley & Sons, Inc.,
1998.
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| Subjects: |
| LEADER | 00483pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000024604 | ||
| 005 | 20090930090000.0 | ||
| 020 | 0 | 0 | |a 0471242098 |
| 082 | |a 658.827 MOR | ||
| 090 | 0 | 0 | |a HF5415.15 |b MOR 1999 |
| 100 | 1 | 0 | |a MORGAN |
| 245 | 1 | 0 | |a Eating the big fish : |b the challenger brands can compete against brand leaders |c Adam Morgan. |
| 260 | 0 | 0 | |a New York: |b John Wiley & Sons, Inc., |c 1998. |
| 300 | |a xvii, 286p.: |b ill.; |c 24cm. | ||
| 650 | 0 | 0 | |a Brand management |
| 650 | 0 | 0 | |a Product management |