Eating the big fish : the challenger brands can compete against brand leaders
Main Author: | |
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Format: | Book |
Published: |
New York:
John Wiley & Sons, Inc.,
1998.
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Subjects: |
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001 | 0000024604 | ||
005 | 20090930090000.0 | ||
020 | 0 | 0 | |a 0471242098 |
082 | |a 658.827 MOR | ||
090 | 0 | 0 | |a HF5415.15 |b MOR 1999 |
100 | 1 | 0 | |a MORGAN |
245 | 1 | 0 | |a Eating the big fish : |b the challenger brands can compete against brand leaders |c Adam Morgan. |
260 | 0 | 0 | |a New York: |b John Wiley & Sons, Inc., |c 1998. |
300 | |a xvii, 286p.: |b ill.; |c 24cm. | ||
650 | 0 | 0 | |a Brand management |
650 | 0 | 0 | |a Product management |