Eating the big fish : the challenger brands can compete against brand leaders

Main Author: MORGAN
Format: Book
Published: New York: John Wiley & Sons, Inc., 1998.
Subjects:
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090 0 0 |a HF5415.15   |b MOR 1999 
100 1 0 |a MORGAN  
245 1 0 |a Eating the big fish :   |b the challenger brands can compete against brand leaders   |c Adam Morgan. 
260 0 0 |a New York:   |b John Wiley & Sons, Inc.,   |c 1998. 
300 |a xvii, 286p.:   |b ill.;   |c 24cm. 
650 0 0 |a Brand management  
650 0 0 |a Product management