Skip to content
Toggle navigation
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Find
Advanced
Search
Eating the big fish :
Description
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export to MARC
Export to MARCXML
Eating the big fish : the challenger brands can compete against brand leaders
Main Author:
MORGAN
Format:
Book
Published:
New York:
John Wiley & Sons, Inc.,
1998.
Subjects:
Brand management
Product management
Holdings
Description
Preview
Similar Items
Staff View
Physical Description:
xvii, 286p.: ill.; 24cm.
ISBN:
0471242098
Similar Items
IMC : using advertising and promotion to build brands
by: Duncan
Published: (2002)
Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2008)
Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2003)
The new strategic brand management : creating and sustaining brand equity long term
by: Kapferer
Published: (2008)
Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2013)
×
Loading...
