APA Citation

MORGAN. (1998). Eating the big fish: The challenger brands can compete against brand leaders. New York: John Wiley & Sons, Inc..

Chicago Style Citation

MORGAN. Eating the Big Fish: The Challenger Brands Can Compete against Brand Leaders. New York: John Wiley & Sons, Inc., 1998.

MLA Citation

MORGAN. Eating the Big Fish: The Challenger Brands Can Compete against Brand Leaders. New York: John Wiley & Sons, Inc., 1998.

Warning: These citations may not always be 100% accurate.