Eating the big fish : the challenger brands can compete against brand leaders
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
John Wiley & Sons, Inc.,
1998.
|
| Subjects: |
TSAM LIBRARY
| Call Number: |
HF5415 15 MOR 1999 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 0000026311 | Open Shelf | Monographs | AVAILABLE |
| 0000026312 | Open Shelf | Monographs | AVAILABLE |