APA Citation

Aaker. (1998). Strategic market management (5th ed.). New York: John Wiley.

Chicago Style Citation

Aaker. Strategic Market Management. 5th ed. New York: John Wiley, 1998.

MLA Citation

Aaker. Strategic Market Management. 5th ed. New York: John Wiley, 1998.

Warning: These citations may not always be 100% accurate.