Essentials of marketing research
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York:
John Wiley & Sons, Inc.Pitman Pub.,
1999.
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| Subjects: |
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| 001 | 0000024595 | ||
| 005 | 20090930090000.0 | ||
| 020 | 0 | 0 | |a 0471170682 |
| 082 | |a 658.83 KUM | ||
| 090 | 0 | 0 | |a HF5415.2 |b KUM 1999 |
| 100 | 1 | 0 | |a Kumar |
| 245 | 1 | 0 | |a Essentials of marketing research |c V. Kumar, David A. Aaker and George S. Day. |
| 260 | 0 | 0 | |a New York: |b John Wiley & Sons, Inc.Pitman Pub., |c 1999. |
| 300 | |a vii, 623p.: |b ill.; |c 26cm. | ||
| 650 | 0 | 0 | |a Marketing research |
| 700 | 1 | 1 | |a DAY, |h George S. |