APA Citation

Kumar, & DAY. (1999). Essentials of marketing research. New York: John Wiley & Sons, Inc.Pitman Pub..

Chicago Style Citation

Kumar, and DAY. Essentials of Marketing Research. New York: John Wiley & Sons, Inc.Pitman Pub., 1999.

MLA Citation

Kumar, and DAY. Essentials of Marketing Research. New York: John Wiley & Sons, Inc.Pitman Pub., 1999.

Warning: These citations may not always be 100% accurate.