Kumar, & DAY. (1999). Essentials of marketing research. New York: John Wiley & Sons, Inc.Pitman Pub..
Chicago Style CitationKumar, and DAY. Essentials of Marketing Research. New York: John Wiley & Sons, Inc.Pitman Pub., 1999.
MLA CitationKumar, and DAY. Essentials of Marketing Research. New York: John Wiley & Sons, Inc.Pitman Pub., 1999.
Warning: These citations may not always be 100% accurate.