Consumer behavior

Main Author: HOYER
Other Authors: Maclnnis,
Format: Book
Published: Boston: Houghton Mifflin Company, 1997.
Subjects:
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090 0 0 |a HF5415.32   |b HOY 1997 
100 1 0 |a HOYER  
245 1 0 |a Consumer behavior   |c Wayne D. Hoyer and Deborah J. Maclnnis. 
260 0 0 |a Boston:   |b Houghton Mifflin Company,   |c 1997. 
300 |a xxviii, 674p.:   |b ill.col.;   |c 26cm. 
650 0 0 |a Consumer  
650 0 0 |a Consumer behavior  
650 0 0 |a Motivation research (Marketing)  
700 1 1 |a Maclnnis,   |h Deborah J.