Consumer behavior
Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Boston:
Houghton Mifflin Company,
1997.
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Subjects: |
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---|---|---|---|
001 | 0000024533 | ||
005 | 20091005090000.0 | ||
020 | 0 | 0 | |a 0395665922 |
082 | |a 658.8342 HOY | ||
090 | 0 | 0 | |a HF5415.32 |b HOY 1997 |
100 | 1 | 0 | |a HOYER |
245 | 1 | 0 | |a Consumer behavior |c Wayne D. Hoyer and Deborah J. Maclnnis. |
260 | 0 | 0 | |a Boston: |b Houghton Mifflin Company, |c 1997. |
300 | |a xxviii, 674p.: |b ill.col.; |c 26cm. | ||
650 | 0 | 0 | |a Consumer |
650 | 0 | 0 | |a Consumer behavior |
650 | 0 | 0 | |a Motivation research (Marketing) |
700 | 1 | 1 | |a Maclnnis, |h Deborah J. |