00541pamaa2200193 4500 0000024524 20071204090000.0 0324006381 658.8 LAM HF5415 LAM 2000 Lamb Marketing Charles W. Lamb, Joseph F. Hair and Carl McDaniel. 5th ed.. Australia: South Western Pub., 2000. xxxiv, 773p.: col.ill.; 28cm. Marketing Marketing -- Management Hair, Joseph F. McDaniel, Carl D