Marketing
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Australia:
South Western Pub.,
2000.
|
| Edition: | 5th ed.. |
| Subjects: |
| LEADER | 00541pamaa2200193 4500 | ||
|---|---|---|---|
| 001 | 0000024524 | ||
| 005 | 20071204090000.0 | ||
| 020 | 0 | 0 | |a 0324006381 |
| 082 | |a 658.8 LAM | ||
| 090 | 0 | 0 | |a HF5415 |b LAM 2000 |
| 100 | 1 | 0 | |a Lamb |
| 245 | 1 | 0 | |a Marketing |c Charles W. Lamb, Joseph F. Hair and Carl McDaniel. |
| 250 | 0 | 0 | |a 5th ed.. |
| 260 | 0 | 0 | |a Australia: |b South Western Pub., |c 2000. |
| 300 | |a xxxiv, 773p.: |b col.ill.; |c 28cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a Hair, |h Joseph F. |
| 700 | 1 | 1 | |a McDaniel, |h Carl D |