Marketing research : measurement, method and application

Main Author: KENT
Format: Book
Published: London: International Thomson Pub., 1999.
Subjects:
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245 1 0 |a Marketing research :   |b measurement, method and application   |c Raymond Kent. 
260 0 0 |a London:   |b International Thomson Pub.,   |c 1999. 
300 |a xiv, 334p.;   |c 25cm. 
650 0 0 |a Marketing research