00606pamaa2200181 4500 0000024191 20060911090000.0 0471236896 658.83 AAK HF5415.2 AAK 1998 Marketing research : instructor's resource guide with test bank to accompany David A. Aaker, V. Kumar, George S. Day. 6th ed. New York: John Wiley, 1998. 488p.; 26cm. Includes 1 diskette titlle "Data Set Software to accompany Marketing Research". Marketing research Kumar, V. DAY, George S.