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|a 0471236896
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|a 658.83 AAK
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|a HF5415.2
|b AAK 1998
|
| 245 |
1 |
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|a Marketing research :
|b instructor's resource guide with test bank to accompany
|c David A. Aaker, V. Kumar, George S. Day.
|
| 250 |
0 |
0 |
|a 6th ed.
|
| 260 |
0 |
0 |
|a New York:
|b John Wiley,
|c 1998.
|
| 300 |
|
|
|a 488p.;
|c 26cm.
|
| 500 |
0 |
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|a Includes 1 diskette titlle "Data Set Software to accompany Marketing Research".
|
| 650 |
0 |
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|a Marketing research
|
| 700 |
1 |
1 |
|a Kumar,
|h V.
|
| 700 |
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|a DAY,
|h George S.
|
