Marketing research : instructor's resource guide with test bank to accompany
| Other Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York:
John Wiley,
1998.
|
| Edition: | 6th ed. |
| Subjects: |
| Item Description: | Includes 1 diskette titlle "Data Set Software to accompany Marketing Research". |
|---|---|
| Physical Description: | 488p.; 26cm. |
| ISBN: | 0471236896 |