APA Citation

Kumar,, & DAY. (1998). Marketing research: Instructor's resource guide with test bank to accompany (6th ed.). New York: John Wiley.

Chicago Style Citation

Kumar,, and DAY. Marketing Research: Instructor's Resource Guide With Test Bank to Accompany. 6th ed. New York: John Wiley, 1998.

MLA Citation

Kumar,, and DAY. Marketing Research: Instructor's Resource Guide With Test Bank to Accompany. 6th ed. New York: John Wiley, 1998.

Warning: These citations may not always be 100% accurate.