Description: Consumer behavior

Main Author:	Schiffman
Other Authors:	Kanuk,
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
Edition:	9th ed.
Subjects:	Consumer behavior Motivation research (Marketing)

Physical Description:	xix, 541, C-38, G-11, I-22 p.: col. ill.; 27 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780132370936 / 013237093x (pbk.)