Cases in marketing management
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Wokingham:
Addison-Wesley Pub.,
1995.
|
| Edition: | 2nd ed.. |
| Subjects: |
| LEADER | 00434pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000023828 | ||
| 005 | 20080314090000.0 | ||
| 020 | 0 | 0 | |a 0201627442 |
| 082 | |a 658.8 MOU | ||
| 090 | 0 | 0 | |a HF5415.13 |b MOU 1995 |
| 100 | 1 | 0 | |a Moutinho |
| 245 | 1 | 0 | |a Cases in marketing management |c Luiz Moutinho. |
| 250 | 0 | 0 | |a 2nd ed.. |
| 260 | 0 | 0 | |a Wokingham: |b Addison-Wesley Pub., |c 1995. |
| 300 | |a xii, 389p.; |c 23cm. | ||
| 650 | 0 | 0 | |a Marketing management -- |x Case studies |