Global marketing management

Main Author: Kotabe
Other Authors: Helsen,
Format: Book
Published: New York: John Wiley & Sons, Inc, 1998.
Subjects:
LEADER 00633pamaa2200181 4500
001 0000023584
005 20080417090000.0
020 0 0 |a 0471592889  
082 |a 658.848 KOT 1998 
090 0 0 |a HF1416   |b KOT 1998 
100 1 0 |a Kotabe  
245 1 0 |a Global marketing management   |c Masaaki Kotabe and Kristiaan Helsen. 
260 0 0 |a New York:   |b John Wiley & Sons, Inc,   |c 1998. 
300 |a xxii, 710p.:   |b ill.col.maps;   |c 27cm. 
500 0 0 |a Accompany with this book is Global Marketing Management update 2000 
650 0 0 |a Export marketing --   |x Management  
650 0 0 |a International business enterprises --   |x Management  
700 1 1 |a Helsen,   |h Kristiaan