Description: Global marketing management

Main Author:	Kotabe
Other Authors:	Helsen,
Format:	Book
Published:	New York: John Wiley & Sons, Inc, 1998.
Subjects:	Export marketing -- > Management International business enterprises -- > Management

Item Description:	Accompany with this book is Global Marketing Management update 2000
Physical Description:	xxii, 710p.: ill.col.maps; 27cm.
ISBN:	0471592889