APA Citation

Kotabe, & Helsen. (1998). Global marketing management. New York: John Wiley & Sons, Inc.

Chicago Style Citation

Kotabe, and Helsen. Global Marketing Management. New York: John Wiley & Sons, Inc, 1998.

MLA Citation

Kotabe, and Helsen. Global Marketing Management. New York: John Wiley & Sons, Inc, 1998.

Warning: These citations may not always be 100% accurate.