Kotabe, & Helsen. (1998). Global marketing management. New York: John Wiley & Sons, Inc.
Chicago Style CitationKotabe, and Helsen. Global Marketing Management. New York: John Wiley & Sons, Inc, 1998.
MLA CitationKotabe, and Helsen. Global Marketing Management. New York: John Wiley & Sons, Inc, 1998.
Warning: These citations may not always be 100% accurate.