rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Fundamentals of advertising
  name:
    name part: WILMSHURST
    role:
      role term: creator
  name:
    name part: Mackay
  type of resource: text
  origin info:
    place:
      place term: Oxford
    publisher: Butterworth-Heinemann
    date issued: 1999
    edition: 2nd ed..
    issuance: monographic
  physical description:
    extent: xi, 384p.: ill.col.; 24cm.
  note: John Wilmshurst and Adrian Mackay.
  subject:
    topic: Advertising
  classification: 659.1 WIL1999
  identifier: 0750615621
  record info:
    record change date: 20060615090000.0
    record identifier: 0000023561