The Fundamentals of advertising
Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Oxford:
Butterworth-Heinemann,
1999.
|
Edition: | 2nd ed.. |
Subjects: |
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001 | 0000023561 | ||
005 | 20060615090000.0 | ||
020 | 0 | 0 | |a 0750615621 |
082 | |a 659.1 WIL1999 | ||
090 | 0 | 0 | |a HF5823 |b WIL 1999 |
100 | 1 | 0 | |a WILMSHURST |
245 | 1 | 4 | |a The Fundamentals of advertising |c John Wilmshurst and Adrian Mackay. |
250 | 0 | 0 | |a 2nd ed.. |
260 | 0 | 0 | |a Oxford: |b Butterworth-Heinemann, |c 1999. |
300 | |a xi, 384p.: |b ill.col.; |c 24cm. | ||
650 | 0 | 0 | |a Advertising |
700 | 1 | 1 | |a Mackay, |h Adrian |