The Fundamentals of advertising
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Oxford:
Butterworth-Heinemann,
1999.
|
| Edition: | 2nd ed.. |
| Subjects: |
| LEADER | 00476pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000023561 | ||
| 005 | 20060615090000.0 | ||
| 020 | 0 | 0 | |a 0750615621 |
| 082 | |a 659.1 WIL1999 | ||
| 090 | 0 | 0 | |a HF5823 |b WIL 1999 |
| 100 | 1 | 0 | |a WILMSHURST |
| 245 | 1 | 4 | |a The Fundamentals of advertising |c John Wilmshurst and Adrian Mackay. |
| 250 | 0 | 0 | |a 2nd ed.. |
| 260 | 0 | 0 | |a Oxford: |b Butterworth-Heinemann, |c 1999. |
| 300 | |a xi, 384p.: |b ill.col.; |c 24cm. | ||
| 650 | 0 | 0 | |a Advertising |
| 700 | 1 | 1 | |a Mackay, |h Adrian |


